From the early periods of human civilization people were conscious of the importance of time. They depended on shadows cast by the sun during daytime and the positions of stars in the nights to determine time. Such practices continued till the discovery of clocks and watches. Mechanical watches were in use for many centuries. Gradually they were phased out by quartz watches. Watches based on various techniques were introduced periodically and the process of innovations continues. The growth and development of science and technology gave birth to many consumer oriented products for multifarious purposes. Newer products are being developed progressively by integrating multiple devices and facilities into single entity adding convenience to the utilities. Wristwatch phone is yet another consumer oriented innovative product which is capable of fulfilling many requirements through a single device. Along with timekeeping the user is offered the facilities of telephone and internet browsing. This is not an unusual experience for the consumer who has today the facility to browse internet through a television.

Now, Hyundai brings out their wristwatch phone MB-910 which supports Tri-band GPRS network access, 1.5 inch TFT touch screen display, Bluetooth connectivity and WAP based browsing. With a Bluetooth headset the user is also offered hands-free calling. The 132 x 176 pixels touch screen display supports video playback. It facilitates email, SMS and MMS. This light weight device of 58 grams offers three hours of talk time and 70 hours of standby time. It measures 58 x 44 x 16mm. Hyundai has thus fulfilled the aspiration of the modern consumer who expects more innovative products and services from the evolving technology.

Another well known manufacturer in the consumer electronic segment, LG has also introduced a similar wristwatch phone in the market. The product LG GD910 is probably the first wrist watch phone that was introduced for public consumption. Based on 3G technology, this innovative product features video telephony service GSM network capability. The company claims that all the features of a modern mobile phone are available in this wristwatch phone. 1.43 inch colour touch screen display, Flash interface 7.2 Mbps 3G HSDPA capability to enable high-speed data transmission are a few of the special features that are incorporated in this Bluetooth supported LG product.

The two identical products from the leading manufacturers have enlivened the spirit of competition in the market. In such a scenario it is quite natural that the consumers compare the merits and demerits of the products in their endeavour to identify the most advantageous one. While Hyundai is claiming that their product is considerably cheaper than its LG counterpart, the LG point out that their product in fact incorporates 3 features namely watch, cell phone and radio apart from being the smallest 3G phone. It features MP3 player and has 2GB memory. It is the best value for money.

While prudent consumers will seek less expensive product, those who refuse to compromise with superior qualities will not hesitate to opt for the expensive one.

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