The prefix 3G (UMTS) represents 'Third generation' technology, based on the international telecommunication union standards. Introduction of this technology has given a new impetus to the mobile phone concepts making the device an advanced multifunctional instrument. It now offers the user, a wide range of facilities. The most important among them is the spectral efficiency. Faster and improved efficiency in the system has contributed to the availability of broadband internet in the mobile phone. This remarkable innovation has also made it possible to achieve extensive wireless telephony, video calls and broad band wireless data in the mobile phone. To be precise, the 3G technology has revolutionised the system to make it a complete, but compact device by providing easy access to internet and its multifarious applications.

This is a significant achievement in the progressive growth of the mobile phone technology. Consumers throughout the world have accepted the innovation with exciting response. In the UK, for example, more than 3.5 million mobile phone users have opted for it. The consumers have found a whole new idea in this system, which can substantially contribute towards the development of communication. Areas of educational and commercial applications of mobile telephony have expanded considerably.

Accessing internet through the smartphone has given a new dimension to the all pervasive internet usage. The 3G technology has successfully achieved faster service facilities. Developing a website or creating a blog is now easier than in the past. Desktops, which are stationary have certain limitations. When the mobile device could achieve the same output as its counterparts, it was a welcome change for the users. Convenience and cost advantage are a couple of remarkable features in the new system. To compound, a number of software developers have shown great interest in developing a handful of browsers that emphatically compliment the operating systems.

As already mentioned, impact of the 3G technology in the mobile phone sector will be substantial. Already the earlier versions of mobile phones have significant presence in the commercial activities in this fast moving world. 3G technology has defacto catapulted its importance to new horizons. In the globalised economy the role played by this compact device will be of great importance.

Mobile phone market is functioning in a highly competitive environment. The consumers have wider choices in the selection of the right device. As an expensive utility, the shopping requires care and caution. It is a well known fact that online shopping is a convenient and cheaper option of the day. The consumer can browse internet and locate a reliable and reputed online dealer to buy the product. Mobile phones with 3G technology incorporated in them are available in different brands and models. Other areas that have benefited from this aspect are; online entertainment, online messaging, online news network and online security. Among the lot, the entertainment savvy folk exults, for their breaking free from stodgy GPRS and EDGE to download large files in quick time. Finally, messaging sector also experiences a boom with more and more brands furnishing their flagship models with enhanced applications like Instant Messaging or Blackberry's Push Email.

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