It was rather astonishing to note that as per the newest reports from Buzzcity, of the quarter concerning the mobile advertising business, ad consciousness is still being controlled by BlackBerry in the UK with a percentage of 68%. The firm does agree that this factor is waning as more people are beginning to show their interest in the devices created by Apple. One of the major derivations of the report was that m-commerce would be taken over by women and older users. Regarding the types of business deals that the users were dabbling in, it was found that lifestyle and leisure and travel are some of the significant groups that they dealt in through their mobile phones. BuzzCity is responsible for bringing out over 126 billion advertisements last year, as against the 52 billion that they did the year earlier in 2010. in spite of the fact that the majority of people using mobile phones are the younger generation of males, is true that the number of ladies using the web through their mobile phones is increasing greatly across the world.

This can be elucidated by the fact that in the UK the number of females using the mobile web is equivalent to the 49% of men using the service.

Though 155 of the people utilizing mobile Internet are over the age of 35 years, the sway that this group has is exceedingly high when compared to the number of mobile that are being bought.

The people over 35 years constituted 19% of the deals that were travel-linked, 23% were related to buying groceries and 21% bought household appliances through the Internet.

The payment of bills for phones is pretty high in places where the mobile phone is the main device that is used to access the Internet.

The buying of lifestyle and entertainment products that would also mean various devices is quite common in Nigeria which has 31% when compared to the UK that stands at 20%.

Utilizing the mobile phone to make travel purchases is also quite high, as users make use the mobile phone to buy not just tickets for their travel but also to book hotel accommodation in the hotels at their place of destination.

On the whole BuzzCity state that it has noted terrific increase with the mobile advertising services exceeding over two fold in 2011 with a 139% increase from one year to the other.

Taking into consideration the same time back in 2011, only three countries, namely India, USA and Indonesia were serving over a billion advertisements every three months. Nevertheless, seven other countries also joined the league by end 2011. These countries were the UK, Mexico, South Africa, Saudi Arabia, Canada, Thailand and Vietnam.