HTC is having a bad time. Its business is not all that good. Its share market value has come down by 7%. Its products cannot match that of the leaders in the field. On the whole its future is not bright.

HTC was reputed for innovative approach. The products used to have enviable designs. But things have changed. Due to the dull business of the previous year it was forced to settle for a reduced target during the current year.

However HTC wants to fight it out. It does not like to accept defeat. There are plans to release new phones of good specifications to attract the customers. .

Winston Yung, the chief financial officer of the company is not without hope. He told Reuters that the company will not have the same fate as that of Nokia. There are signs of improvement. For example the sale was as high as 45 million units, far higher than the 25 million units during the previous year. The concentration will be on more competitive products for the next year. Apart from the requirement of LTE phones for the USA, the company is taking up the needs of the whole world.

It is quite exciting to note that the company has confidence in the flagship products globally which they are going to launch. All will agree that HTC flagship devices are impressive. The dual core 'Sensation' and 'Sensation XE' released this year are just some example to prove that. Some of the phones do have the Beats integration.

HTC's main headache is the popularity of the iPhones and Galaxy phones. However, both Apple and Samsung have their on worries as they are taking on some major phone providers with patent battles.

In the meantime Samsung claims that there have been abnormal sales for its Galaxy phones this year and it expects that the sale to be even better the next year.