The broadband mobile subscription numbers will, according to expectations cross the one billion mark globally, this year. It is also estimated that such subscriptions will, by 2016 will surpass 3.76 billion consumers. This equates to 40 per cent of the total global mobile consumer base.

With a growth in broadband subscriptions, the smartphones such as Apple iPhone and the Android based devices tend to follow suit, with video accounting for 35 to 45 per cent of the data consumption generated by such platforms.

The fact that mobile based advertisements already account for $2 billion out of the total spending of $55 billion on internet advertising comes as no surprise, besides has been anticipated to touch the $19 billion mark by the year 2012.

In the fourth quarter of 2010, a whooping 101 million smartphone units were sold in three months according to IDC. This period also witnessed for the first time the global smartphone sale surpassing the global PC sale. The reason for this has been the capabilities of the smartphones to emulate the PCs.

Furthermore, it is expected that the smartphone sales across the world would surge further with a cores with a couple of processors getting popular in place of just one. Besides, better video performance will also be delivered due to amplified computing power; in a resolution of 1080p, which equates to the resolution of HDTV.

This has increasingly urged the brand marketers in all industries to deem mobile as a worthy plank in their strategy of multi-marketing.