It is understood that many mobile phone consumers in the United Kingdom were ignoring the advertisements buffeting their mobile phones, largely owing to their intrusive nature. This information has been given by a freshly carried out research by Deloitte.

The results reveal that 88 per cent of consumers in the United Kingdom ignored advertisements received by them on their mobile phones with 36 per cent deleting them automatically. Only 9 per cent of the consumers in the country took any further action after viewing mobile advertisements.

According to the Deloitte research a good number of consumers felt that mobile marketing was an invasion into their privacy.

The reports said that citizens in certain countries might deem advertising sent to something regarded by them as a personal device as intrusive. They also thought default to ignoring all such advertisements.

The research has commented on the issue that if that was the case mobile advertising based on location to this kind of target customers may be counter productive, which was very lightly to back fire.

One of the other hand consumers cited advertisements which offered bargains and free use of a game or an application as the best popular measures for encouraging their responds.

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