There are advantages and disadvantages with online shopping. The advantages are more.

How tedious is it to go to the market and search for an item. It is time consuming and struggling at the crowded shops. On the other hand how easy is it to get all particulars of a product with a click of the mouse. But one has to be careful. He has to avoid unscrupulous sites.

Online purchases with smartphones have created history. With the help of the latest technology, the purchasers could make up the decision to settle for the cheapest after comparing the prices and scanning through barcodes etc. They could get a good bargain.

Incidentally, online clearance sale due to the mobile phone at 'John Lewis', the UK's favorite retailer, was more than double of that at the same period last year.

According to Jonathon Brown, in charge of online selling at John Lewis, the volume of transactions through mobile phone during the last few days has been simply amazing. This shows the change in attitude of the customers in making purchases.

As per a study by IBM, 11% of all online sales made in October 2011 were through mobile phones. This has been confirmed by online auction site eBay.

Richard Dodd of 'British Retail Consortium' (BRC) commented that never before has the mobile shopping dictated the terms as of now. Mobile phone provides access to thousands of products and their prices, with the result, retail has become a more competitive business.