The new sponsorship contract will feature Nokia's new Lumia 820 and 920 smartphone in idents, which has started with the beginning of the new drama session on Tuesday September 24th and will continue till the end of this year.
The sponsorship contract of Nokia comes in spite of the mobile company not yet providing any information regarding the cost or release date of the new mobile handsets in the UK.
It is expected that the new Nokia Lumia 920 will be introduced in the month of November in the UK, while it has been disclosed by Everything Everywhere that the latest Lumia 920 4G will exclusively release on their coming 4G network.
The Nokia sponsorship will comprise four dramas involving Brighton-based crime drama 'The Fear', feature-length drama 'Everyday', political conspiracy thriller 'Secret State' and US series 'Homeland'.
Group partnership manager at Channel 4, Dale Micklewright said that following their successful product disposition partnership with the Hollyoaks' and Nokia Lumia in this year, this new sponsorship contract aligns the latest Nokia Lumia phone range with the distinctive drama of Channel 4. It is the excellent partnership for their engaged and younger audience.
Carat which is the media agency of Nokia negotiated the contract. The idents is going to be of fifteen seconds at the starting of the program, during the advertisement intervals it will be last for five seconds and at the end of the program the idents will last for ten seconds.