'Everything Everywhere' has decided to reduce the cost of calls on its T-Mobile network. This is going to create a price war in the telecom market.

As per the company's 'The Full Monty' plan of February 1, its UK customers can avail two year unlimited data and calls by paying GBP 41 per month. If the customers pay GBP 36 per month they will be able to have unlimited data and 2000 minutes of calls.

This scheme of Everything Everywhere will not be taken in good stride by other providers. One example is 'Three', which has increased its business by taking advantage of the fast adoption of smartphones and also by undercutting the data packages of other providers.

Most of the other providers are claiming to provide unlimited data.

Everything Everywhere will allow the use of mobile as a Wi-Fi service for other computers and tablets.

Three's 'One Plan', the cheapest of all for the time being, costing GBP 25 a month offers unlimited data but cross-networks call will be limited to 2000 minutes.

Ben Fritsch of T-Mobile remarked that for the past two years mobile internet usage had increased by almost 250 percent. It shows that the users always want to be connected to the internet, wherever they are.