'Phones 4u' will be the sole retail partner of the white 'BlackBerry Bold 9900' with Vodafone from November.

The deal which it signed with 'Research in Motion' will be almost in the same way as it did to stock 'BlackBerry Curve 9360' and 'BlackBerry Torch 9810'.

The move is to make 'Phones 4u' the sole 'home of the white BlackBerry'. However

Curve 9360 is available in 'Everything Everywhere' network only.

Phone4u will also stock BlackBerry Curve 9300 in pink colour from November.

The retailer is interested in an integrated multi-channel product launch with the intention of targeting the youth aged between 16 and 24. It will help in creating awareness among them.

Scott Hooton of Phones 4u is confident that his company's track record will pave the way for excellent sale of the BlackBerry phones, especially with the new colours.