The lifestyle and music channel of Zee network, Zing UK has reportedly launched a dedicated mobile phone music streaming service through Yamgo.

The new development carries significance as it is the first time that a channel of Zee network UK is being made available over a mobile platform. Zing UK will be offered alongside its competitor B4U music for free on Yamgo.

This means the mobile phone consumers of the United Kingdom will have to visit the website of Yamgo on their mobile phones and click on the play button on the required services for accessing the channel.

Zing UK has, since its inception, made a massive impact on the minds and hearts of the Asian TV audience. It is understood that the launch of the Zing service on the Yamgo TV network is quite significant in reinforcing the service as the most popular Asian entertainment and music channel of the world.

An enormous potential for more development of the brand as well as the new innovative tie up with one of the leading technology providers is quite visible. According to the subscription and distribution head of Zee network Europe, Sangraam Marathe.